Our beginning
Founded in 2017 by herbalist Nora Finch in a converted barn kitchen. I started with a cracked enamel sink, a borrowed pan and a calendula salve for my mother’s gardening hands — cracked, stained and sore after every season. Years of foraging the Somerset hedgerows taught me that skin and soil are not separate problems: what feeds one quietly feeds the other. I will not treat them as two. Everything is still blended here in small batches, by hand, in the same kitchen with the garden door open. Every formula lists full ingredients in plain language, so you always know exactly what you are putting on your skin.
Shop by what your skin needs
Shop organized by need: Cleanse, Nourish, Protect, Body, Home. Browse the slider, hover for ingredients, bring it home.
What We Leave Out
Wildtend never uses synthetic fragrance, parabens, sulfates or microplastics. Every formula lists full ingredients in plain language, in the order they go into the pot.
A long, unpronounceable ingredient deck usually hides something — a cheap filler, a fragrance blend nobody will name. We would rather print the short version and let it be checked. No leaf-green badges, no vague promises about nature: just the plants, the oils, the waxes, and what each one is doing for your skin.
Impact Counted
100%
Plastic-free packaging
Every jar, tin and bottle leaves our workshop without a trace of plastic.
4,800
Jars refilled since 2019
Returned, washed and filled again through our refill program.
1%
Profits to land regeneration
Funding soil restoration and seed-saving projects.
212 kg
Glass kept in circulation
Saved from landfill by bringing your empties back.
All packaging is plastic-free. Our refill program takes back empty jars and bottles, and 1% of profits goes to land regeneration and seed-saving projects.
The Journal
Where the tinkering gets written down — what we test in the workshop, what we grow, and what we throw out. Every post carries a reading time and a linked ritual or class.
Planet · Plants · DIY and Swaps · Slow Living · Behind Wildtend
Pressing nettle for next week’s notes.
Swap this, not that
Nettle, the weed that feeds
What a refill jar saves
6 min · DIY and Swaps
4 min · Plants
8 min · Planet
The Journal
Field notes from the workshop: plants we are learning from, simple swaps for the bathroom shelf, and the slow habits that keep our skin and our days calm. Fresh reading, straight from the blog.
Dig in — new posts each month
Join the Circle
Wild Notes newsletter: one seasonal ritual, one earth-friendly swap, once a month.
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